Franchising - Cartridge World's Operation
Our core business
Cartridge World's core business is the refilling and remanufacturing of printer cartridges and the retailing of new printer consumables. Our shop fronts are painted in bright colours, we offer a while-u-wait service and most importantly the customer is offered an alternative to purchasing very expensive new printer cartridges resulting in huge savings—Cartridge World really is the ‘One Stop Shop for all your Printing Needs!’.
With only 22% of cartridges currently being refilled in Australia and our aggressive plans for the future with public education, the future is bright and prosperous for Cartridge World, its franchisees, customers and the environment.
Currently Cartridge World has 1600 stores worldwide, located in 41 countries and has appointed 52 Master Franchisees.
In Australia we now have 200 franchisees, with up to another 15 to 20 stores in existing territories to be opened shortly.
Our Customer base is growing
Market research shows that more than 85%* of people currently throw away their used cartridges and buy new ones. Imagine what this means in terms of the growth potential of our industry as more and more people realise they can have their cartridges refilled and pocket the savings.
*Source: Recharger Magazine
High Profile Locations
Cartridge World with its high profile retail locations is the world leader in providing refilling of printer cartridges. Our distinctive stores are bright in colour and easy to find. Customers are happy walking into a well-designed Cartridge World store.
New training techniques are communicated to the franchise network via our secure website and via monthly meetings. Additionally, training sessions are held in various stores on an as required basis.
We have established mentors in many stores throughout Australia to provide advice and assistance to franchisees. We also have operational staff on hand at Head Office to provide ongoing support. Marketing training is continual and advice may be sought by franchisees when and where required.
Why our system works so well
Cartridge World chose to develop its network by means of the Master Franchising concept. Cartridge World Australia has appointed four Master Franchisees to develop the network and assist franchisees with growth, training, profitability and to continually enhance the commercial marriage.
Cartridge World has developed and implemented strong regulations and standards that define and protect the Cartridge World brand, such as worldwide trade marking, a worldwide domain name and word marked slogans.
The Cartridge World business model is win-win-win-win. It promotes sound relationships between Franchisor, Master Franchisee, Franchisee and Consumer.
The phenomenal growth of Cartridge World continues to enhance the network by way of increased franchise profitability.
Franchisee training and support
Initial franchisee training is of two week duration and is conducted by our highly qualified, knowledgeable and experienced training staff. Training takes place in our training centre in Adelaide. To date, Cartridge World has trained over 1200 personnel from all over the world. Additionally, Cartridge World provides franchisees with every opportunity to purchase more stores or even to become a Master Franchisee.
Cartridge World accredited Training Centres are also located in: Portugal, North America, Spain, Eastern Europe & Middle East.
It's Fun
Once you have the basics, it's a relatively simple business to run and there isn't too much paperwork. This business is suitable for people of all ages and from all different walks of life. And it's a very friendly business, too. You get to know your customers because they keep coming back.